Changing Attitudes Of Aging Our Negative Images Of Old Age

As stated in No-one Expects Me Anywhere, Pamela Gibson states, â€Å"†¦above all we need to rethink our attitudes of aging†¦ our negative images of old age are constantly reinforced through film, television, and newspapers, where representation often resembles caricature (Gibson, 87).† By only accepting and representing one small portion of society, the media is setting up consequences for the rest of society who do not fall under the accepted standards. As a whole, Vogue represents women in a way that takes away from their identity. Fashion magazines like Vogue are supposed to show fashions and cosmetics that can give women a sense of expression and a way for them to truly identify for themselves. More often than not only a woman’s body is displayed, taking away from her ability to be a human being just like everyone else. Fashion and advertising has a way of taking away from a woman’s identity rather than helping her find it. Vogue features some diver sity but is still lacking cultures that make up so much of the world’s population. This magazine hardly features anyone that does not fit into the small box of the white European culture. If other cultures are represented they are not the focal point or the language that surrounds the image contradicts all meaning. The language displayed in this magazine plays just as much as an influential role as the images do. This issue of Vogue reiterated the idea of gender and identity as a performance. All of the models are posing and actingShow MoreRelatedAgeism in America1709 Words   |  7 PagesNational Institute on Aging. He used the word to describe the process of systematic stereotyping of people because they are old. Ageism is a term that is similar to other ‘isms in society, such as racism and sexism. 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Healthcare And Health Care Policies - 1627 Words

I have learned a plethora of critical and important information regarding healthcare and health care policies in the United States and in the world while I took UC 105 and 106 as part of the Health Sciences Scholars Program. One of the topics that stuck out to me the most during the lecture was the topic of constrained choice. For me, this topic really resonated with me since I understood some of the constrained choices and decisions that many Americans have to go through on a daily basis. I also saw the inequalities and disparities that caused the constrained choices which is based on a person’s socioeconomic status, availability of resources, the environment of where a person lives, and the social health policies and laws created by the†¦show more content†¦This has a ripple effect on the other aspects of life for people with constrained choices. Since my family did not have much money, the availability of the type of food and resource we can afford diminished. We h ad fast food and takes out more often since it was relatively cheaper and less time consuming compared to going out to buy groceries and taking the time to cook our meals in our busy lives. Also, my mother works long hours every week. She worked almost seventy hours a week to provide for our family. This has a negative effect on her body and health overall. For this, she has developed really high blood pressure, and she developed hyperthyroidism. She was sent to the the emergency room multiple times without any secure form of health insurance which further strained the choices she could make with the money and resources available to her and to our family. Our situation is an example of how many Americans have to make certain choices based on the available options even though the options are not ideal. Living through these experiences, the constrained choice have created health disparities for many lower income families. 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McDonald Has a Different Political & Legal Role in Every Country

Question: Why McDonald Has A Different Political Legal Role In Every Country? Answer: Introduction McDonalds Corporation is one of the fastest growing food chain restaurants in the world serving more than 47 million people worldwide. They are currently serving to the customers through their worldwide restaurant chain. They have includes various fast food and soft drinks in their menu. Many of the McDonalds restaurants provide with a playground for the children. They are using effective marketing strategies by gearing advertisement campaigns. McDonalds is based on the concept of franchising. They are working by gaining royalties and franchisees and sales through company operated restaurants. The company is known worldwide for the effective sales and marketing strategies (Our Ambition, 2017). Company background The company began its business in the year 1940. The restaurant chain was originally opened by brothers Dickand Mac McDonald in Bernardino, California. They were the pioneers of speed service system in the year 1948 by establishing the principles in the modern fast food chain. With the expansion of the company, they have incorporated a different business model. They are symbol of globalization with a maximum outreach (Maccas Story, 2017). Mission and vision statement The purpose of the brand is to sell good quality products. For achieving the goals the brand is using positive force for their customers, society and the world. The overall purpose of McDonalds is to promote choices. This is done by serving good food. They promote real ingredients, promotes good choice and transparency. Sustainability is the primary purpose of the brand. This is to acknowledge the overall growing need of food with a good taste (Farfan, 2016.). Mc Donalds creates opportunities for the society by encouraging people. They are offering job opportunity to the diverse workforce. This has facilitated in efficient growth structure in the market. They are also rewarding the workers who are working in the goodwill of the company (Talpau and Boscor, 2011). It is through their extra ordinary strategies that the company is able to make a concrete difference to the society. Brand values The brand values to provide good quality services to customers. They work in a clean environment where customers are able to enjoy their meal. They are providing good quality food to the customers. This has allowed them to enjoy their meal (Han, 2009). Macro environmental analysis The macro environmental analysis helps in analyzing the external factors that allow an individual to understand the brand relationship with the external market. In a highly competitive economy it is relevant for the brand to understand the need of an effective business strategy. All these strategies will allow the brand to make a remarkable difference in the global platform. PESTLE Analysis Political factors The international operation of McDonalds is influenced by the political operation in the country. The policies in the country are the major factor that influences the working of the organization. For instance there is certain health care organization taking strict action against the fast food chains. The company works under a controlled mechanism regulated by effective policies and procedure, the specific market in McDonalds focus on the different policies and procedure as made by the local government. Every country does have a different political legal system. Under such a different environment it has become important for the brand to understand the needs. McDonalds is able to serve to different customers in the different environment. This is due to the ethical practices by the organization that they are able to recognize different market share. There is certain level of tax obligation that they have to follow in order to gain a secured marketing position (Deng, 2009). Economic factors These are one of the important fact in the food industry are the economic factors. These fast food chains are not excluded from the dispute. They do have individual concern related with the economic factors, the branches of McDonalds located at different corner in the world are governed by the local economy. The menu at McDonalds is priced according to the local economy and their purchasing power. McDonalds has o face hardship in case if the economy is undergoing any hardship. These are causing the revenue of the company in a long run. Regarding the raw food material, McDonalds is importing it from other countries. The change in the exchange rate is one of the factors that are influencing overall sales of the company. They do have to consider the market standing of the product in order to make a considerable difference. The purchasing power of the economy is the key influential factors that are considered to keep a check over the prices the franchisee located in the different countri es need to make effective measures to earn economy of scale (Dobni, 2010). Social and cultural factors The social and the cultural factors professed by different economies are the key factors that influence the company. In order to gain market standing the brand need to work proficiently. The company is working efficiently as per the local working model. It is important for the company to adopt the local working model to attain economies. This is important for achieving sustainable growth. They have launched sensible valued programs that help the brand in earning economies. It is necessary that the brand understand the local culture. McDonalds has established an effective chain that allows them to understand the different market needs. The company is using the concept of consumer behavior in order to understand the needs of the customers, it is considered as one of the key influential factor for the growth of the company these business strategies allow them to attain market efficiencies by developing a concrete business model (Thompson, Peteraf, Gamble, Strickland and Jain, 2013). Technological factors The company is using effective advertising to attract the consumers. The important part of company business strategy is to use media as a communicator. The company is using internet to attract customers from different age group. They are using animated depiction that is very well used in their advertisement campaign. The operations of McDonalds are operated by the efficient technology. The different elements in the organization are controlled by the technology. McDonalds is a live example of integration of technology on day-to-day function. This has helped the brand in gaining an effective value chain (Mujtaba and Patel, 2011). Legal factors These are the important factors that are been regulating the food industry largely. McDonalds uses an effective corporate social responsibility model. This model allows them to gain market competency. The reputation of the brand is developed due to the key marketing strategies as developed by the brand. The company has provided relevant data to the customers that have helped them in gaining a sustainable market place. They are following the local rules as made by the governing authority. Other legal concepts like tax obligation. Employment standards are effectively followed by the company (Stonehouse, Campbell, Hamill and Purdie, 2009). Environmental factors The social responsibility is effectively used by the company is important for the company. The company is using effective environmental strategies that will allow the brand to make a sustainable difference. The environmental needs are used efficiently to make a difference to the society. The company is using sustainability model to achieve competency in the field of environment sustainability (Yuece, 2012). Business strategy The business model of McDonalds is based on the market development strategy. For the purpose the brand is expanding into the growing market in Asian countries. The penetration in the Asian countries has allowed the brand to gain high potential. McDonalds has gained success in the market of Seoul, Beijing, India and UAE due to its effective business strategy model. There are other regions in the Asian market that promise high sales. This creative food chain can gain effective market growth through their market strategies. These creative market strategies allow the brand to gain enough of market space (Corporate Strategy, 2017). Franchising The processor global expansion is carried through the effective franchising policies. The successful franchising policies allow the brand to make a remarkable difference. More than 80 percent of the restaurants are operated in the basis of the franchising system (Corporate Strategy, 2017). Adaptation strategy The best part about McDonalds is the adaptation strategy. The company is following the business strategy as per the local market. The menu is been structured as per the local market needs. For instance the food menu in Australia will be different from the food many in India. The company has gained a sustainable share in the market through effective adaptive strategy. For the purpose they understand the local culture and food taste. This allows them to gain sustainable objectives. It is difficult for the brand to gain competency. It is necessary for brand to maintain uniformity by managing the quality of food. This allows the brand to gain the market advantage (Gillis and Combs, 2009). Value for money and customer services The company is known for providing value for money goods to the customers. The products used by the brand are cost efficient. They main motive of the brand is to provide high quality products to the customers located at the different corner of the world. The customer services are focused on providing high quality services to the customers... the increasing demand of the complex food will allow the brand to create experience for the customers. Recommendations to the CEO The brand should use a service differentiation. They need to focus on the differentiation strategy in order to create a sustainable market place. This will create a sense of superior quality services. The service differentiation strategy offers superior services at each level. It is recommended to the CEO t create personal differentiation strategy. It is necessary to create a well trained staff. They need to make an investment in the personalized training structure, this will let brand to understand the customers perspective in an easy way. They should adopt an integrated promotional mix model. This model looks for a balance between the traditional and modern media channel. This has helped the brand in defining an easy structure at work. The digital media need to be used efficiently to gain economy of scale. They should offer additional products to the customers. This will allow the brand to provide convenience. They need to make an investment in the menu. This will allow the brand to attract customers (Recommendations, 2017). Conclusion To conclude the report includes the effective band strategy at McDonalds. The brand is known across the world for the effective brand strategy. It includes the eternal marketing strategies and provides recommendations in an effective way. The report suggests different measures that can be utilize by the brand in order to create competitive ability. It has to realize the competencies that are required to generate desirable market capacity. References Corporate Strategy, 2017. Online. Available at: https://mcdonalds600.weebly.com/corporate--business-strategy.html Accessed on: 16 May 2017 Deng, T., 2009. McDonald's New Communication Strategy on Changing Attitudes and Lifestyle.International Journal of Marketing Studies,1(1), p.37. Dobni, C.B., 2010. Achieving synergy between strategy and innovation: The key to value creation.International journal of business science and applied management,5(1), pp.48-58. Farfan, B. 2016. McDonald's Vision and Values in Mission StatementOnline. Available at: https://www.thebalance.com/mcdonalds-mission-statement-2891825 Accessed on: 16 May 2017 Gillis, W.E. and Combs, J.G., 2009. Franchisor strategy and firm performance: Making the most of strategic resource investments.Business Horizons,52(6), pp.553-561. Han, J., 2009. The business strategy of Mcdonalds.International Journal of Business and Management,3(11), p.72. Maccas Story, 2017. Online. Available at: https://mcdonalds.com.au/about-maccas/maccas-story Accessed on: 16 May 2017 Mujtaba, B.G. and Patel, B., 2011. McDonalds Success Strategy And Global Expansion Through Customer And Brand Loyalty.Journal of Business Case Studies (JBCS),3(3), pp.55-66. Our Ambition , 2017. Online. Available at: https://corporate.mcdonalds.com/mcd/our_company/our-ambition.html Accessed on: 16 May 2017 Recommendations, , 2017. Online. Available at: https://mcdonalds600.weebly.com/recommendations.html Accessed on: 16 May 2017 Stonehouse, G., Campbell, D., Hamill, J. and Purdie, T., 2009.Global and transnational business: strategy and management. John Wiley Sons. Talpau, A. and Boscor, D., 2011. lletin of the Transilvania University of Brasov. Economic Sciences. Series V,4(1), p.51. Thompson, A., Peteraf, M., Gamble, J., Strickland III, A.J. and Jain, A.K., 2013.Crafting Executing Strategy 19/e: The Quest for Competitive Advantage: Concepts and Cases. McGraw-Hill Education. Yuece, I., 2012.SWOT Analysis of McDonald's and Derivation of Appropriate Strategies. GRIN Verlag.